Welcome to Verity
the AI-Powered Data Platform for Hotels

The Verity platform brings the power of Hospitality, AI, Marketing, Data, and Engagement to life in a single console. A unique, cutting-edge platform to enhance your hospitality and marketing operations.

By bringing together avalanches of siloed data, we help you understand your clientele and your revenue structure like never before.

Verity DMP is a unifying platform to collect and organize first-party and third-party data from any source and channel, online and offline, structured and semi-structured.

Seamlessly connect with your technology eco-system, your PMSs, Booking Engine, email Platform, Survey and Reputation Management Platform, Loyalty Platform, DWH & Data Lakes and many more.

Maximize the quality of the data in order to consistently recognizes the individual. We use a creative data quality framework based on deep learning, statistical model algorithms and catalogues for Deduplication, Cleansing and Standardization.

Acts as a multi-property PMS using two-way communication and master data management methods.

A Single Version of Truth for your enterprise, enabling Self-Service for the Guests and on-demand data access by analysts and business users, on a real-time or near real-time basis.

At the heart of Verity CRM is its Customer DNA, the most effective adaptive learning engine, with hundreds of Hotel-Related scores and values describes every customer in a highly detailed manner. A combination of socio-demographic, behavioral and contextual data, as well as predictive analytics to continuously generate new insights in real-time including Persona and Customer Lifetime Value (CLTV) and CLTV Potential.

Managing all your B2C and B2B relationships and interactions with customer resolution and advanced CRM functionality like creation of sub accounts (merge profiles), delete / anonymize profiles, tag management, and many others.

Verity integrates extensive customer profiles with internal and external customer events and signals creating a unique 360-degree customer view presented in a dashboard with the full transaction history and characteristics.

Verity Real-Time Clustering method groups your guests in the most valuable segments for your business. Using Continuous Learning the data models are optimized through bi-directional feedback between the models and their effectiveness in predicting actions and outcomes.

Complete GDPR repository managing and synchronizing the individual preferences in terms of communication, data usage and data consent category.

A trusted data source enabling Self-Service data access and integration across marketing applications for a Single Customer View to Improve business relationships, stay connected to customers, streamline processes, and improve profitability.

The most comprehensive hospitality analytical model on the market

Support the evolving role of Revenue Managers and enhance the revenue management strategies that will optimize availability and price to grow your bottom line.

All your KPIs (ADR, ARR, RevPOR, RevPAR, OCC, …), your multidimensional On The Book, Pickup and Pace consolidated with CRM and Loyalty data Campaign Performance, Web Demand, Reputation scores and guest evaluations and many more on one dashboard.

Multivariate Forecasting to predict performance, identify trends, opportunities and risks and take the appropriate remedy actions across all your portfolio.

Overcome the rising cost of acquisition and maximize your profit with a distribution strategy, sales-mix and rate optimization based on the true value each channel brings to your business, OTAs vs. Direct Bookings vs. Indirect business.

Transform your enterprise data into stunning visuals and share them with colleagues on any device like never before:

   --- Collaborate on and share customized dashboards and interactive reports

   --- Scale across your organization with built-in governance and security

Verity AI lives at the heart of our technology stack in order to change the experience in real-time, as consumers interact with your channels so each interaction is more relevant than the last. Reach the right people, at the right time, in the right place, with the right message.

Move from Personalization to Hyper-personalization. We take personalized marketing a step further by leveraging AI and real-time data to deliver more relevant content, product, and service information to each guest.

Verity models define the Next Best Offer and Next Best Action for each individual guest at the time you need it, e.g. at your call centre, mobile app, guest portal or any other inbound channel or at your outbound email Campaigns.

Event-Based campaigns and Marketing Automations. Respond, in real-time, to customer signals and events to deliver differentiated offers and personalized actions.

Marketing campaign optimization using Continuous Learning through bi-directional feedback between models and their effectiveness in predicting actions and outcomes.

When you’re ready to create your Loyalty Program, there’s no need to reinvent the wheel. We have the perfect solution for your hotel business.